When you’re ready to get it 🧜🏽♀️
The Potency Immersion
articulate + embody the voice of your life’s work
Finding the right language for your life’s work is one thing.
Actually using your voice is another.
The Potency Immersion supports you to do both.
A deep dive adventure for
📦 Unboxable Creatives
ready to articulate the voice of their life's work
and become the person they need to be to bring it to the world.
But that’s not the only thing you want, is it?
In fact, it might not even be the main reason you’re here.
You’re probably here because you’re one of those big-hearted, creative types—obsessively passionate about your honking, paradigm-shifting mission.
One of those kind-of-annoying-but-we-love-you-anyway types.
And you care enough about this exquisite world to want to serve it with that saucy magic of yours.
First of all, that desire alone is a profound and sacred gesture.
It’s great that you do what you do.
It’s great that the internet does what it does, too.
Because together,
Good people + the internet
= some cool shit.
Some more cool shit:
An intensive deep dive adventure
for Complex Women
ready to articulate the voice of their life's work
and become the person they need to be to bring it to the world.
You're not just running a business,
You're building courageous culture and forging imaginative new paradigms.
This isn't just work.
It's the work. Your life's work.
It's powerful.
It's important.
….And damn if it isn't tricky.
You know what you've got to bring this world is exquisitely unique and in deep service to those who need it, but somehow when you put it into words-on-the-internet it feels...flat.
Impotent. Not quite right and not nearly as magical as you know you are.
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You Worry
you're either parroting what everybody else in your industry is saying... or making absolutely no sense.
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You’re convinced
you have to simplify and temper the complexity of your work to make it make sense online…
Anything. But. Reels. ☠️
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You obsess
over the “perfect” social media strategy. But when creating content starts to feel like a herculean task. ...you get frustrated and ignore it completely, hoping to float your business on referrals &
I dunno, tear off flyers at Starbucks?☕️
Worst case?
You start to doubt your own Brilliance.
First off, cut that out. 😤
You know you've got better things to do than waste time in doubt and overwhelm.
Hello, your life's work is waiting.
(And if it's anything like the rest of ours... its raucous siren call only grows louder)
✷ ✦ ✷
There are 2 parts to this problem.
The Potency Immersion helps with both
#1 The first is knowing what to say.
By that I mean, codifying a specific nomenclature imbued with the precise tone and razzle-dazzle of your inimitable life's work.
A Linguistic Aesthetic all your own.
I call this your Brand Lexicon,
it brings your work into sharp focus and ignites your capacity to WRITE consistently and coherently.
By that I mean,
the Brand Lexicon is a skeleton key to unlocking easeful, impactful messaging and copy.
It’s how we get to the strongest form of your idea.
aka. the magic in your sauce.
The Brand Lexicon gives you the foundational language to:
❶ Show up consistently
actually sounding like your radical, quirky, badass self (without falling into the “waaah I’m too much/not enough” sinkhole of doom)
❷ Codify the precise lingo
that anchors and illuminates your work—so you're free for extemporaneous riffs, rambles, and rhapsodies in your day-to-day content (without losing the thread of what you're here to tell and sell)
❸ Connect to your humans
and speak your magic clearly into their tender, yearning hearts (without feeling gross about selling to them)
❹ Evolve and iterate
the voice of your life's work, as the living, seething entity it is (and stop stressing about trying to cryogenically freeze it in time in the name of clarity)
I've developed this process through years of working with clients struggling to harness and articulate complex, nuanced bodies of work.
When you take the time to develop your Brand Lexicon, you anchor your work in its own unique language— making it much easier to embody and express what you're here to do.
Which leads us to the second part of the problem:
#2 Actually Saying the thing 🗣️
A sad/common story:
A brilliant client invests 5 figures on copywriting services
They're thrilled, tears of joy—ecstatic with the delivered copy
They say the fated words: "I've never felt so seen!"
Hooray! and also...YIKES.
Just when they've got what they need to fully stand in the power of their amazing work...
>>crickets<<🪳 They freeze.
"Who tf am I to say all this/ hold all this power/ be this person?"
Cue the existential doom…🫣
Alas, feeling seen in the right words can be very confronting.
Finding the right language is one thing ✍🏾
Using your voice is another 👄
The Potency Immersion supports you to do both✨
Finding the right language is one thing ✍🏾 Using your voice is another 👄 The Potency Immersion supports you to do both✨
Here’s how it works:
The Potency Immersion looks a bit like a souped up VIP day. It's really a 3 week creational helix; part systems, part magic.
Like all peak creative emergence; it's situated at the intersection of the tangible and etheric, containment and freedom, yang and yin. ☯️
Articulate 👄
(4 hours)
This is the deep dive. We begin in the tangible realm; focused on the precise lingo that animates and anchors your life's work. I will take you through my process of excavating and lassoing your magic words.
I create a spacious, open air, high vibe, generative flow matrix to hold us as we descend into a daylong retreat. Think deep portals of wordstorming, lexical lightening strikes, and discursive detours punctuated by plenty of tea breaks, creative visualization, and sensual nourishment. It's a delicious and fertile realm—where catalytic codes of clarity and precision can't help but bloom forth from your vast, incomparable genius.
Your mindset, energy, and attitude are the anchors to birthing the magic of this process, so we start by grounding, setting intention, and surrendering to the process that wants to emerge. This makes for easeful receptivity, creative flow, and crystalline clarity.
From here, we dive into developing the first draft of your Brand Lexicon. For more on that:
So, how does it work?😇
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You send me links (google docs are ✔️) to 4-6 pages of copy.
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Include social links, newsletters, or anything that showcases your work & voice. I’ll review your content strategy & positioning across platforms.
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I devour everything—reading & analyzing it with the same intensity I bring to my high-end client work.
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I give you a no-BS breakdown on clarity, persuasion, voice, and flow. Where you shine. Where you need to step it up. Where your audience tunes out.
❺→
You get a screen share Loom video walkthrough: What’s working, what’s not, what to cut, tweak, or revive. I get bossy. You get insights, structure, & in some cases, swipe copy.
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No, I don’t write for you—but if you apply my feedback, your copy will be damn close to my flaming hot, crème de la crème Done-For-You work, for 1/10th the price.😉
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The Pop Your Copy Audit
✹yours for just
💰995
The Nits & Grits
FAQs
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Once you pay and submit your intake form, I usually complete the audit within 10 days. If I’m really busy, 2 weeks.
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No. You’ll get a complete transcript of my feedback and a robust, highly detailed Loom video (screen recording your work, so you can follow along, rewatch and repeat as much as you want). **If you would like in-line support of your drafts, reach out to me about copy coaching.
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Sure thing. I get it. Creative unfurling is messy sometimes. The Copy Audit will give you immensely valuable support wherever you’re at in the process. I got you.
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The scope of this service is 4-6 pages (your base website, essentially). If you desire me to review more, ask me about add-ons.
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Ah yea, probably. That’s why you’re hiring me. But don’t worry, I’m gentle-ish. I usually tier my feedback by priority and will focus on 3 main suggestions you can do to take your writing to the next level. Chances are, it’s probably already fabulous and with a bit of zhuzh will be sexy…and profitable. If it’s really not in the arena of what I consider powerful and effective copy, I’ll tell you—and I’ll tell you exactly what to do to get it there.