Let’s get your copy popping 🍾

The Pop Your Copy Audit 

a concentrate tincture of Mary’s Magic

🪽

Girl,

You don’t need an edit 💾

you need an Audit🤌🏽

Get my 👀 👂 & 👃

all up in your copy

so you can finally finish and

launch the damn thing

without feeling rushed, compromised, or stressed about all the damn

words, words, words

Whether your work is just emerging

from the hallowed halls of google docs 📄

or you’re already established on

the hard knock streets of these interwebs—

the pop your copy audit

is the most in-depth ✔️

empowering ✔️

and efficient way ✔️

to get your show zhuzhed up and (back) on the road.

✷ ✦ ✷

Audit Like it’s Hot 🥵:

A deep dive review of your copy and messaging platform,

applying the in-depth ✅ 20-point framework

I’ve developed and use when writing for my private clients.

Ya’ll have been asking for this for years, and I’m excited to finally be offering affordable, efficient, high-level feedback on your drafts!

I assess your work for:

❶ Clarity 💎 & Coherence

  • Clarity and impact of the bedrock message

  • Organization and coherence of the primary and supporting ideas

  • Transition and copy flow throughout page

❷ Audience 🗣️Attunement

Emotional connection with audience

  • Audit of any scarcity, coercion, manipulation or other smarmy hooks  

  • Effectiveness and impact of messaging on intended audience

  • Tone, voice, and language alignment (with specific demographic)

  • Resonance and trust building suggestions, clarifications and highlights (as relates to their specific desires)

❸ Value 🤑 proposal

Clear communication of UVP (unique value proposition)

  • Compelling, honest, authentic distinctions: why your thing is so special 

  • Full ownership/embodiment of your value: editing excess explanation, justification, or writing-to-prove

  • Persuasive, not pushy

  • Compelling, not coercing 

❹ Engagement & 👀Readability

Word choice, wordiness, syntactic structure, rhythm, meter

  • Tone and voice feedback for engagement, connection, attention 

  • Headlines, subheadings: alluring and action oriented

  • Stylistic choices aligned with audience: feedback on branding and visuals (as relates to readability and brand clarity)

  • Audience engagement: are they inspired to keep reading?

❺ Brand Voice 👾 Consistency

Writing for your unique voice, tone and personality

  • Consistency throughout platform

  • Alignment with values, identity and vision

  • Suggestions on emerging Brand Lexicon (to codify over time for content creation)

❻ Calls 📞 to action

CTAs clear, prominent, and compelling

  • Correct action; explicit, effective

  • Strategically placed throughout the copy

Articulate + Embody

that seething brilliance of yours

starting NOW

So, how does it work?😇

 


❶

→

You send me links (google docs are ✔️) to 4-6 pages of copy.


❷

→

Include social links, newsletters, or anything that showcases your work & voice. I’ll review your content strategy & positioning across platforms.


❸

→

I devour everything—reading & analyzing it with the same intensity I bring to my high-end client work.

 


❹→

I give you a no-BS breakdown on clarity, persuasion, voice, and flow. Where you shine. Where you need to step it up. Where your audience tunes out.


❺→

You get a screen share Loom video walkthrough: What’s working, what’s not, what to cut, tweak, or revive. I get bossy. You get insights, structure, & in some cases, swipe copy.


✦

No, I don’t write for you—but if you apply my feedback, your copy will be damn close to my flaming hot, crème de la crème Done-For-You work, for 1/10th the price.😉

 

The Nits & Grits

FAQs

  • Once you pay and submit your intake form, I usually complete the audit within 10 days. If I’m really busy, 2 weeks.

  • No. You’ll get a complete transcript of my feedback and a robust, highly detailed Loom video (screen recording your work, so you can follow along, rewatch and repeat as much as you want). **If you would like in-line support of your drafts, reach out to me about copy coaching.

  • Sure thing. I get it. Creative unfurling is messy sometimes. The Copy Audit will give you immensely valuable support wherever you’re at in the process. I got you.

  • The scope of this service is 4-6 pages (your base website, essentially). If you desire me to review more, ask me about add-ons.

  • Ah yea, probably. That’s why you’re hiring me. But don’t worry, I’m gentle-ish. I usually tier my feedback by priority and will focus on 3 main suggestions you can do to take your writing to the next level. Chances are, it’s probably already fabulous and with a bit of zhuzh will be sexy…and profitable. If it’s really not in the arena of what I consider powerful and effective copy, I’ll tell you—and I’ll tell you exactly what to do to get it there.

✹
The Pop Your Copy Audit

✹yours for just

💰995

  • Stef 🤠

    “I was bowled over by all the work & care & attention you put into (my audit)...I’m really excited to implement your insights and direction!”

  • 🗣️ Natalie

    “My words finally do justice to my work. They’re my words, not a pick n mix of what I’ve seen on the internet streets. Yes, I’ve got a website, but the real gift was the support to uncover words for my work - which - will build my business for years to come.” 

  • Sara 🤘🏽

    “Thanks for the permission. …Just so much ease and grace, from beginning to end. Real wisdom: grounded, practical and magical - coming out the other side. Cannot recommend highly enough.”

  • 👄 Alex

    “I left knowing my work deeper. My investment was worth every cent. I am confident the ROI will come back many fold.”